Fighting HIV With The Power of Football

Recently, Nike has used Grassroot Soccer as an example of how sports can be used to help prevent HIV in sub-Saharan Africa. Nike’s newest campaign: Nike (RED) Lace Up To Save Lives donates money from the sale of their red shoelaces to AIDS treatment and HIV-prevention organizations.

Grassroot Soccer is one of these organizations. Grassroot Soccer Skillz coaches share why they think the power of soccer (“football”) is so important in combating this deadly epidemic.

Not only does Nike donate money to the Grassroot Soccer program, but it also provides much needed exposure. Already GRS is making a difference throughout Africa by helping youth make smart decisions regarding HIV/AIDS.

South Africa is a football-mad country, and is hosting the next World Cup – the biggest sporting event in the world. This is the perfect time to focus on campaigns such as the Nike (RED) Lace Up program and the Grassroot Soccer curriculum.

To see the short clip featuring Grassroot Soccer coaches, click here: Lace Up

For more about the (NIKE) RED campaign, check out www.nikefootball.com/red.

To visit the GRS website, click here: Grassroot Soccer

OneTribe.com is proud to support environmentally and socially responsible organizations. Like Nike, we help support the mission of GRS through sales of our specially designed Grassroot Soccer shirts. Not only do you donate to a worthy charity – and help one child stay HIV free - but you also get a sweet shirt out of it.

Give as much as you gain – OneTribe.com.

Find us on Facebook and Twitter.